DeColores Cookies y Mas

BRAND MANAGEMENT. WEB DESIGN. ADVERTISING. PACKAGING.

Ely Rooney is a vivacious professionally trained chef of Mexican heritage. We wanted to reflect Ely’s vibrant personality in her bakery’s brand the same way her specialty baked goods and hand-painted cookies showcase her colorful culture and persona. We did an in-depth logo exploration and chose stylish, fluid fonts. We also gave Ely an interchangeable 4-color palette that we incorporated into the design of her website, business cards and packaging.